Tribaja | TejanaLisa

Identifying User & Partnership Needs

Project Overview

Outcomes

Gained partners' trust, findings uncovered potential client's desire for current client

testimonials on the talent pipeline platform

Company: Tribaja, connects talent to major tech companies and

upskilling opportunities via courses and boot camps and courses

Year: Jul. 2022

Role: UX Researcher

Tools: Mural, Xtensio

In collaboration with: Product Manager, CEO, Recruiter

Context

Who are Tribaja's users?

To define user groups, I decided to

create user personas

4 User Personas:

Job seekers

Partnerships

Outcomes:

Creating user personas was helpful for Tribaja to understand who their users are
Guided user interview questions

Identify user needs and opportunities for growth

User interviews

Transformed data from job seeker interviews into journey maps

Primary user: Job seekers

Secondary user: Partners

Identify immediate and long term solutions

I identified opportunities instead of creating recommendations to align with

key stakeholders' preference for a collaborative approach to identifying solutions.

To meet key stakeholder's needs, I decided to do a workshop for a collaborative approach.

Outcomes

Partners shared that they wanted to see testimonials of current users on their experience using the platform. The CEO reached out to current partners and asked them to submit testimonials that are now on the talent online platform.
From the workshop one internal team member shared that it would be good to create a slack channel specifically for users to share their job search successes, so the #share-your-wins channel was created so users can feel motivated by what other shares. The Recruiter will be responsible for making sure the channel is regularly active by regularly posting on the channel and asking users how their job search is going.

Challenges