
Lisa Marquez, M.A.
Service Designer/UX Researcher
Redesign Maryland's Unemployment Portal
Project overview
Preliminary Outcomes:
Service blueprint, guiding next phase of research
Year: Oct. 2023
Role: UX Researcher
Research Methods: Usability and Interview Hybrid Testing
Tools: Mural, Figma, EnjoyHQ, Azure DevOps Server, Microsoft Teams
In collaboration with:
US Digital Response team: UX Designers, Product Owner, Content Writer
State of Maryland team: UI Systems Director, Directors of UI Benefits and Project Manager
Context:
From 2002 to 2022, there has been a notable 17% decrease in the number of unemployed workers receiving unemployment benefits nationwide. While the shift from in-person to online processes has yielded several advantages, it has also given rise to various barriers during this transition from traditional methods to technology.
One such challenge is evident in the state of Maryland, where users have faced difficulties filing for unemployment online. Recognizing this issue, the state has proactively invested in redesigning its unemployment portal to enhance user experience and streamline the application process.
Purpose of Study
Redesign the unemployment portal to optimize usability
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Reduce the amount of users calling the call center by making site more user friendly
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Decrease drop off rates and increase application completion
Research Process:
Kick off meeting
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Learn State of Maryland's goals and business objectives
Following meetings
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Learn about user flow
First Step:
Mapped 20+ step user flow and conducted a heuristic evaluation alongside UX Designer
Next phase:
Meet with users to gain insights on pain points in full end to end Unemployment Insurance application process